Claude Shannon invented information theory in 1948, and it quickly became a bandwagon; a summary of the relevant history is here. A big bandwagon is probably impossible to stop single-handed–but the editorial by Elias (1958) came pretty close (or so I understand; I’m not an expert on the history of information theory). And just to top it off, Elias then goes on to skewer a second, entirely different bandwagon (well, really a certain style of science more than a bandwagon). I don’t want to spoil it for you by previewing it; just click through and read it (it’s only one page). A masterpiece of scientific rhetoric.