When submitting a paper to a journal, you ordinarily want to suggest one or two editors who would be well-qualified to handle the paper. Many journals require you to do this. This makes it much easier for the EiC to assign your paper to the most appropriate editor.
Journals can help authors do this by listing some keywords for their editors. Or even better, organizing the editors into broad subject areas. For instance, here’s BMC Ecology’s nicely-categorized list of editors. This is SO helpful! As someone who does not have a mental Rolodex of every single ecologist and evolutionary biologist in the world, I cannot always just glance at an alphabetical list of approximately eleventy-thousand editors and instantly recognize an appropriate name. I mean, yes, I always do know the names of some people whom I think would be good candidates to handle my paper. But in the fairly-likely event that none of those people happen to be on your board, I need a fallback. And it is not feasible to google all eleventy-thousand editors, or to click links to eleventy-thousand personal websites.
Less commonly, there’s such a thing as too much information. I’m looking at you, Journal of Ecology. Your editorial board is excellent. But the only reason the online list of editors exists is so authors can quickly skim it to identify promising candidates to handle their papers. So I’m sorry, but a whole paragraph on every editor’s research is too much information to easily skim. Well, except for the various J Ecol editors for whom there’s no information at all…
In the grand scheme of things, this isn’t a big deal. But it’s not a big deal to fix either. So Brian, remember when you asked what you can do as EiC to encourage authors to submit to your journal? Here’s a suggestion: add some keywords to your list of editors. 🙂